Research carried by Dr Ronald Burt of the University of Chicago’s Graduate School of Business indicates that whilst attachment to an institution declines over time, connections with other graduates inhibits this erosion.
This research is a great read and begs an interesting question…
If online social networking websites such as Facebook continue to enable graduates to maintain and recover university friendships, will alumni affinity towards the university improve with little or no assistance of alumni professionals departments?
Can you afford to sit back and hope that it does?
Attachment, Decay and Social Network appeared in the Journal of Organizational Behavior, vol. 22, issue vi, (September 2001), pp. 619-643.