Archive for the ‘Marketing’ Category


Over the past few months I have started using Facebook more and more as my primary method of keeping in touch with people. I used to email friends and colleagues when I wanted to get in touch. Now all of my contacts are on Facebook, I just send them a message on there. They often respond quicker than they would have by email.

I think that Facebook will slowly become the place where I do ALL of my communication with my friends.

If this type of usage grows, young alumni may soon only use email to communicate with old people and business contacts.

What implications would this will this have for your alumni communications strategy?


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