Hello. My name is James Bryant, and I lead the team behind Alumni 2.0
Our organisation helps University Professionals strengthen relationships with their Alumni communities using the latest digital marketing techniques and technologies. These can range from creating social networking campaigns via Facebook and MySpace to harnessing the powers of Web 2.0 tools such blogs and podcasts
We started this service in the summer of 2006 and have recently begun writing this blog in recognition of how fast patterns of student and alumni media consumption are changing.
The digital revolution has made traditional forms of communication comparatively ineffective and left them looking very expensive. In contrast, social networks like Facebook and Myspace, as well as websites like Youtube have transformed the way in which individuals can communicate with old friends and make new ones. Any organisation aspiring to communicate and connect with the digital generation on any scale needs to be aware of and literate about this communication evolution.
Large traditional organisations as diverse as Universities and the BBC now are at a cross roads. They can continue with their traditional approach to marketing and dig their heads in the sand, or they can try and understand how their stakeholders are changing both as individuals and as a community in an attempt to find ways to connect with them and provide them with something of value.
Here at Alumni 2.0 we’re going to keep you updated on all the new marketing and communication developments, and share with you our insights into the future of the Alumni world. Whether you agree with our sentiments or otherwise we hope at the very least that you will find this blog thought provoking.