Companies such as Virgin Radio continually demonstrate what digital success looks like to their staff. They have a plasma screen in their office devoted to a number of key statistics about their community.
Should Alumni professionals be doing something similar too?
If you have a spare minute I would strongly recommend that you give the Virgin Radio Website a visit.
You can see a scrolling activity wall with information about what the station’s listeners have been doing on their website. The Virgin team uses this information to assess their performance and improve what they do.
A lot of University alumni communication is now conducted in digital form. Perhaps it’s time Alumni teams started tracking everything all their communications like Virgin do, and only then make decisions on the resulting analysis.
Key statistics for an alumni department:
- The number of graduates using your website right now, over the last 24 hours, and during the last 7 days
- The number of alumni registered on your website
- The number of alumni you are in touch through other communication channels
- The total number in your alumni community
- The most popular news stories and events, emails, and blog posts
What other statistics would be useful to you and your team?
Would it be useful to review these statistics every week as a team?
What goals could you set to improve on them?