A study published by comScore indicates that Bebo, Myspace, Facebook, and other social networking websites have grown up to 366% over the last 6 months.
Whilst Alumni professionals might not be able to compete against the shear scale and ongoing momentum of these new websites, but they do stand to benefit considerably if they join and embrace them.
With the right student and alumni stakeholders rooting for you, your team has the opportunity to build a very large Alumni network using applications featured on these social networking websites.
Facebook and LinkedIn are certainly worth having an Alumni presence on, as in my experience these contain the most university alumni. At the very least you should have a facebook & LinkedIn group devoted to your alumni department, so that graduates can find you and your team.
Which social networking websites does your alumni department have a presence on?